welcome to my portfolio!
social media & content management - freelance
feb 2025 - present
Responsibilities
Lead the end-to-end creative process from concepting to final production, ensuring content aligns with both strategic goals and the client's visual standards.
Monitor, analyze, and report on weekly social media performance metrics, audience insights, and trends to inform content strategy and optimize engagement across all platforms.
Oversee all community sentiment and engagement, including comments, messages, and engagement initiatives, fostering a strong and engaging online community.
Developed and pitched comprehensive social media creative strategies, establishing content themes and long-term planning that drove client's growth and cohesive messaging across all platforms.
social media specialist
may 2024 - feb 2026
Responsibilities
Develop and execute on-brand content ideas for multiple platforms (organic social content, email, and paid marketing campaigns).
Support the planning, development, and optimization of social media strategies, including content calendars and trend research.
Collaborate closely with mulitple areas of the Brand Marketing team: Copy, Influencer, Paid Social, Art Direction, and Project Management.
Own weekly reporting, assist Director of Social heavily on Monthly and Quarterly reporting.
Coordinate the planning, production, and timely delivery of creative assets while collaborating with the Creative Team and Art Directors, ensuring all projects meet deadlines, brand standards, and campaign objectives.
Research and analyze competitor activity, industry trends, and emerging social media tactics to update content and community strategies.
Own day-to-day community engagement by managing direct messages, interacting with UGC, and responding to comments.
SOCIAL & COMMUNITY ASSOCIATE
FEB 2023 - OCT 2023
Responsibilities
Create and collaborate on video and still content for all Social Media Platforms.
Create content concepts and attend all photoshoots to capture content to meet brand expectations while assisting the Art Director, Director of Social, and Creative Director.
Collaborate closely with Director of Social, Art Director, Design Team, Copy Associate, and Creative Director.
Own weekly reporting, assist Director of Social heavily on monthly and quarterly reporting. Brainstorm solutions for strategy improvement based on reporting.
Manage content delivery and project management with Design Team and Art Director.
Monitor industry competitors to improve content strategy.
Owned and created first community strategy to present to the Director of Social & Creative Director.
Built TikTok strategy from sratch to meet the brand's KPIs by researching similar brands and compiling examples to present to the Director of Social & Creative Director.
Briefed in Creative Team
Briefed in Creative Team
Briefed in Creative Team
Briefed in Creative Team
![WEEKLYSCHEDULE_NOVWK4[77] (dragged) 2.png](https://static.wixstatic.com/media/648661_fb3dce0a702444248fb93a96e8e7181b~mv2.png/v1/fill/w_233,h_361,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/WEEKLYSCHEDULE_NOVWK4%5B77%5D%20(dragged)%202.png)
social media coordinator
PREVIOUS
Responsibilities
Assist in creating content for Tik Tok and researching trending sounds, posts, and universal trends, and pop culture updates.
Create monthly direction and work on communication for all UO local store Instagram accounts.
Create recaps each week including analytics, customer sentiment, and statistics to report to Associate Director of Social Media, Managing Director and Senior Director of Brand Marketing.
Plan and create the weekly content calendars for UOHome Instagram, UOMens Instagram, UOBeauty Instagram, and Pinterest. Assist and work with the National UO Instagram and Tik Tok accounts. Assist with creating content for all social media platforms.
Write and brainstorm copy for all social media posts on UOMens and UOBeauty.
Attend Urban Outfitters events and recap the social media results.
Work with social media marketing platforms such as Dash Hudson.
social media director
Golden Magazine is a student-run lifestyle and fashion magazine at the University of Minnesota. Collaborating with Queenie & Pearl (local boutique in Minneapolis), other student organizations, and local businesses in the Twin Cities.
Established 2021
after
before
issue 01 launch
Responsibilities
Work with and direct 20 individuals to help assist with different aspects of social media and digital marketing.
Create campaigns and posts to naturally improve following and engagement on all social media channels (Instagram, Tik Tok, Twitter, LinkedIn and YouTube).
Work along side Graphic Design Director to create graphics.
Attend photoshoots and assist styling team for photoshoots.
social media intern & FREELANCE
MH Event Consulting and MH Style Consulting are both small companies here in the Twin Cities ran by a woman. She works with other clients and local businesses in the Twin Cities such as Arc's Value Village (a thrift store) assisting with try on hauls.
AUGUST 2020 - DECEMBER 2020
FREELANCE:
AUGUST 2022
Responsibilities
Brainstorm campaigns and content to increase traffic, engagement, and clients.
Increase SEO and website clicks that turn into traffic and engagement on social media, as well as clients.
Participate in photoshoots and try-on hauls for Melissa.
Shoot live and take photos of behind-the-scenes for photoshoots and events.
Contribute to flat shots and styling merchandise clients for photoshoots.
Contribute and present new ideas to Melissa Hernandez to help improve service, merchandise, and clients.
Freelance - Create all content calendars, monitor accounts, oversee all content on accounts.
More Internships & Experience
Social media intern
I interned while studying abroad Spring Semester 2020.
I was the Social Media Intern and Creative Director for brainstorming designs, photoshoots, styling merchandise, creating graphics, and more.
Florence, Italy